This LinkedIn Sponsored InMail ad, for example, targets audiences through the platform’s message center:
A variety of ad formats are available too, including text, image, link, and video. Sponsored Content on LinkedIn can appear in multiple locations, including the newsfeed, InMail, the notifications page, and connections page. Meaning, likes, comments, and shares are all available helping increase the ad’s virality and engagement. Regardless of the method, what makes LinkedIn Sponsored Posts truly valuable is that they’re interactive, just like traditional newsfeed posts. The purpose of this is to personalize, A/B test, and improve your ads to optimize their performance without cluttering your page. While these updates only allow you to reach your followers, Sponsored Content allows you to distribute them to targeted LinkedIn users outside of your visitors and followers.Īnother option is Direct Sponsored Content, which is a Sponsored Update that doesn’t appear on your Company Page, because it’s created directly in the campaign manager. One way LinkedIn Sponsored Content can be created is with your pre-existing Company Page updates. Sponsored Content allows you to publish native ads in the LinkedIn newsfeed across both desktop and mobile, helping you raise awareness, build relationships, and drive quality leads: The most popular among those is LinkedIn Sponsored Content. To help digital marketers identify and connect with the most relevant audience, LinkedIn has created a number of advertising options for marketers to benefit from. With over 467 million members creating over 9 billion content impressions in the LinkedIn feed every week, it’s safe to say that content helps them keep coming back for more. It is largely made up of professionals and networkers.
LinkedIn is, and has been, a growing platform for quality content because members. When you’ve finished creating valuable content, you need distribution channels to amplify its reach.
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